Wim Burhenne

Angestellt, Director Market Intelligence and Strategic Marketing, BBraun Medical
Tuttlingen, Deutschland

Fähigkeiten und Kenntnisse

Strategieentwicklung
Consulting
Marketingberatung
Marketingstrategie
Strategic Marketing Planning
Marktforschung
Market Intelligence Management
Begleitung von (Marketing) Innovationsprozessen
CoCreation Workshops
Kreative Intelligenz
Generierung von Consumer Insights & neuen Produkti
Value proposition development
Strategische Beratung
Passion und Energie
B2C und B2B Erfahrung
Sparring partner C-level management
Strategisches Marketing
Market Research
Project Management

Werdegang

Berufserfahrung von Wim Burhenne

  • Bis heute 8 Jahre und 10 Monate, seit Okt. 2016

    Director Market Intelligence and Strategic Marketing

    BBraun Medical

    Cross- divisional responsible for all externa market date and market research; incl. change management towards insight-driven proposition development

  • Bis heute 15 Jahre und 8 Monate, seit Dez. 2009

    Small Business Owner

    Glana Advies b.v.

    Strategic marketing consultancy supporting start-ups and voluntary organisations in selecting the right segments to focus on and creating a roadmap to gain traction in the chosen segments. Development of market driven value propositions.

  • 6 Jahre und 2 Monate, Sep. 2010 - Okt. 2016

    Senior marketing consultant

    DSM

    Working at corporate department ‘DSM Excellence in Marketing & Sales’ as a Marketing Program Manager: o Consultant and project manager for DSM Business Groups on market insight driven business development and strategic marketing for innovations and running business. o Development and managing of change programs in marketing by creating and implementation tools, processes and best practices. o Topic expert for marketing intelligence

  • 3 Jahre und 4 Monate, Apr. 2007 - Juli 2010

    Senior Director Marketing Innovation and Strategy

    Royal Philips

    Business Unit Domestic Appliances o Managing the team responsible for market research, market analysis and consumer behaviour research o Be the global consultant on market intelligence (process, and content) of all business partners of BU Domestic Appliances o Developing, implementing and managing the Business strategy (including participation in M&A trajectories) o Driving excellence strategic marketing

  • 2 Jahre, Apr. 2005 - März 2007

    Director of Marketing Research and Strategy

    Royal Philips

    Business Unit Food & Beverages (in 2007 merged to Domestic Appliances) o Managing the team responsible for market intelligence, market analysis, competitive analysis and marketing innovation o Implementing and managing the BU Business strategy (process)

  • 7 Jahre und 3 Monate, Jan. 1998 - März 2005

    (Senior) Manager Marketing & Strategy Support

    Royal Philips Electronics

    Business Unit Peripherals & Accessories o Managing the team (10 FTE) responsible for market intelligence, marketing support and (product) communications o Philips brand champion and globally responsible for Product Strategy & Marketing alignment for 10 Business Lines o Marketing partner towards the regional sales organisations o Managing strategy process and strategic (eg. M&A) projects

  • 2 Jahre und 11 Monate, Feb. 1995 - Dez. 1997

    Senior Account Manager

    GfK

    GfK Benelux o Commercially responsible for consumer and B-t-B research in the area of durable goods, nationally and internationally

  • 3 Jahre, Feb. 1992 - Jan. 1995

    Junior Project Manager

    InterView (now part of Ipsos Market Research)

    Projectmanager for Media Research, preparation of reports and set-up of mark research studies

Ausbildung von Wim Burhenne

  • 5 Jahre und 3 Monate, Aug. 1986 - Okt. 1991

    Econometrics

    Rijksuniversiteit Groningen

    Marketing, Marktforschung, Market Research

Sprachen

  • Deutsch

    Fließend

  • Englisch

    Fließend

  • Niederländisch

    Muttersprache

  • Spanisch

    Grundlagen

XING – Das Jobs-Netzwerk

  • Über eine Million Jobs

    Entdecke mit XING genau den Job, der wirklich zu Dir passt.

  • Persönliche Job-Angebote

    Lass Dich finden von Arbeitgebern und über 20.000 Recruiter·innen.

  • 22 Mio. Mitglieder

    Knüpf neue Kontakte und erhalte Impulse für ein besseres Job-Leben.

  • Kostenlos profitieren

    Schon als Basis-Mitglied kannst Du Deine Job-Suche deutlich optimieren.

21 Mio. XING Mitglieder, von A bis Z