Wim Burhenne
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Wim Burhenne
- Bis heute 8 Jahre und 10 Monate, seit Okt. 2016
Director Market Intelligence and Strategic Marketing
BBraun Medical
Cross- divisional responsible for all externa market date and market research; incl. change management towards insight-driven proposition development
- Bis heute 15 Jahre und 8 Monate, seit Dez. 2009
Small Business Owner
Glana Advies b.v.
Strategic marketing consultancy supporting start-ups and voluntary organisations in selecting the right segments to focus on and creating a roadmap to gain traction in the chosen segments. Development of market driven value propositions.
Working at corporate department ‘DSM Excellence in Marketing & Sales’ as a Marketing Program Manager: o Consultant and project manager for DSM Business Groups on market insight driven business development and strategic marketing for innovations and running business. o Development and managing of change programs in marketing by creating and implementation tools, processes and best practices. o Topic expert for marketing intelligence
- 3 Jahre und 4 Monate, Apr. 2007 - Juli 2010
Senior Director Marketing Innovation and Strategy
Royal Philips
Business Unit Domestic Appliances o Managing the team responsible for market research, market analysis and consumer behaviour research o Be the global consultant on market intelligence (process, and content) of all business partners of BU Domestic Appliances o Developing, implementing and managing the Business strategy (including participation in M&A trajectories) o Driving excellence strategic marketing
- 2 Jahre, Apr. 2005 - März 2007
Director of Marketing Research and Strategy
Royal Philips
Business Unit Food & Beverages (in 2007 merged to Domestic Appliances) o Managing the team responsible for market intelligence, market analysis, competitive analysis and marketing innovation o Implementing and managing the BU Business strategy (process)
- 7 Jahre und 3 Monate, Jan. 1998 - März 2005
(Senior) Manager Marketing & Strategy Support
Royal Philips Electronics
Business Unit Peripherals & Accessories o Managing the team (10 FTE) responsible for market intelligence, marketing support and (product) communications o Philips brand champion and globally responsible for Product Strategy & Marketing alignment for 10 Business Lines o Marketing partner towards the regional sales organisations o Managing strategy process and strategic (eg. M&A) projects
GfK Benelux o Commercially responsible for consumer and B-t-B research in the area of durable goods, nationally and internationally
- 3 Jahre, Feb. 1992 - Jan. 1995
Junior Project Manager
InterView (now part of Ipsos Market Research)
Projectmanager for Media Research, preparation of reports and set-up of mark research studies
Ausbildung von Wim Burhenne
- 5 Jahre und 3 Monate, Aug. 1986 - Okt. 1991
Econometrics
Rijksuniversiteit Groningen
Marketing, Marktforschung, Market Research
Sprachen
Deutsch
Fließend
Englisch
Fließend
Niederländisch
Muttersprache
Spanisch
Grundlagen
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