Dr. Wolfgang Diegritz

• Market analysis, value proposition and development of actionable industry insights for focus areas within automotive and E&E industry • Support of integration of ex-Nilit’s Polyamide market activities and product range into Celanese • Close relationship and exchange with global Marketing team; cross-fertilization of other regions with the findings in Europe • Global project responsibility within automotive, consolidating Celanese’s portfolio for applications in e-mobility and autonomous driving

• Market analysis and business development • Development of effective market segmentations and relevant strategic business plans • Positioning of Nilit’s product portfolio versus competition in target segments • Initiation and management of new product developments according detected market trends • Support and guidance of the sales team in acquiring new business, building up value propositions and value pricing

• Leading a team of 6 functional reports, focussing on market investigation and the development of the strategic business plan for plastic additives in the European automotive industry • Positioning of present portfolio versus competition • Creating market intimacy along the value chain • Establishing relationship to decision makers at key stake holders • Detecting future market trends, translating them into new business and new product developments

• Analysis of the market environment (e.g. value chain, competitive landscape, trends) for plastic additives in the European E&E industry • Development and implementation of the European business strategy • Creation of market intimacy along the value chain • Detecting new business opportunities and initiation of new product developments

• Global market analysis (e.g. structure, trends, technologies, potentials) to elaborate and implement new business strategies • Identification of new markets and product development opportunities • Effective internal and external communication

• Leading the European PVC-compound business with 5 direct reports (sales, support, supply chain)

• Sales and technical marketing representative for specialty elastomers used in following industries: adhesives, oil-additives, construction chemicals, automotive, W&C, PVC-compounds

Polymerphysik (Physik von Kunststoffen, Elastomeren, Makromolekülen)