Wolfgang Pisar

Mosáico established a new approach to historic Cement-Tiles: Manufacturing of individual tiles starting at a minimum order of 5m² up to 1.000m² and more allows as well private house-builders, architects, Hotels and other companies to create their own, branded and/or individual floor designs. The business is mainly generated via Internet & Social Media, in the 200m² showroom in Cologne and via acquired partners like Blatter AG in Bern or Lavisio in Vienna / Schottenring 31

Marketing Manager for Germany, Austria and Switzerland as a leader of a strong high-motivated team. Within a few years Mexx became one of the leading young fashion brands in Germany Introducing new collections in the years 1991 – 2002: (Mini-Mexx, Mexx Jeans, Mexx Sports, XX by Mexx) Starting Mexx-Licence-Business: Mexx Bed and Bath, Mexx Fragrance, Mexx Socks, Mexx Shoes, Mexx Home 2001 Mexx was bought by the American Liz Claiborne (LCI). This resulted 2002 in a strongly centralized marketing

Member of the task-force for the strategic realignment of the rapidly growing business: after an intensive analysis by Mc. Kinsey (1988/1999) a taskforce was appointed under the leadership of the new CEO – an ex-Mc. Kinsey Member Member of the task-farce for establishing the business in Denmark, focusing on “Magasin du Nord” and independent retailers

Brandmanager for Fa Coming from the Austrian branch of Henkel to the lead-country for Fa and into the headquarter of Henkel in Düsseldorf was a great experience Together with a highly motivated team: • we prepared a total brand relaunch for Fa in the fields brand-positioning, product portfolio, advertiising strategy, package design, fragrance… • integration of new „below the line“ advertising tools like Fa hot-air-balloon-Team

Brand Manager for • Fa: leading mass-cosmetic brand in Austria • Theramed: tooth paste • Pino Silvestre: classical italian fragrance brand in the mid-price cosmetic men segment

Product Management in the detergent branch in one of the leading FMCG companies in Austria • 1 year Trainee-Position at „Persil“, leading consumer detergent brand in Austria • 1 year Assistant Position in the household-cleaner branch („Pril“, „Sheriff“ and „Somat“) • 2 years Product Manager in the household-cleaner branch for „Pril“ and „Somat“ • Within that time in total 6 months member of the Saleforce in the Area of Salzburg and Tyrol: Training of new Sales-Agents