Xavier Balderas

Responsible for the conceptualization and design of all communication campaigns and retail solutions. Lead the graphic design team in the national organization. Secure the brand identity in all designs done in the company, and act as main partner for the use of the brand by other departments, and in connection with the global organization. Active collaboration and alignment with the Marketing department on external communication campaigns.

Main responsible for the conceptualization, development, and implementation of graphic communication for all projects by IKEA AG, including internal branding events or innovation projects. Project lead including resources management, budget control and stakeholder communication.

Part of the creative team developing the content and art direction for the projects initiated by the Lab (workshops, exhibitions, festivals, etc…) Financing and budget control of the lab related activities. Production of events and exhibitions done by the Lab. Innovation leader, exploring the use of technologies as part of the activities of the Lab. Responsible for online projects of the Lab (design, development, deployment, and maintenance).