Yara Abdel Maksoud

Manage the website including design management and link building aligned with the global website guidelines, Monitor and assess web analytics, create, adapt, improve and optimise web communication for search engine optimisation and keyword search, works closely with the Middle East marketing team in develop/maintain social media profiles and quality content on Twitter, Facebook, and LinkedIn, Develop other, relevant social media outlets to support and expand PwC’s Academy digital presence.

Manage the online communications channels (website and portal) include developing, updating the functionality and web trend analysis, manage the social media channels, analyse website usage and recommending ways to improve user experience, manage the site planning/design, including graphics, animation and functionality, coordinate with the content owners to ensure all online content is kept up-to-date and accessible and manage the search engine optimization strategies.

Hold brand workshops to better inform partners and staff of the importance of the brand. Responsible for the implementation of the marketing materials across all line of services. Work alongside with the corporate responsibility team in organizing the marketing campaigns. Support the HR team in creating themes and implementing marketing materials related to the employment fairs and staff events. Introduce the PwC brand identity to new hires.

Design brochures, flyers, proposals and other communication materials across all line of services. Communicate the PwC brand updates to all staff. Prepare marketing materials inventories which include giveaways, roll-up stands, pop-ups etc. Prepare and design New Year’s giveaways to our clients and PwC staff. Work alongside with the Admin department in implementing the stationary items and make sure that they are aligned with the PwC brand guidelines.

Maintain the global PwC brand site. Provide metric reports of the brand site usage. Address visual identity comments/questions from the network. Update content and improve functionality of the site. Supporting production of a series of webcasts; coordinating logistics, uploading videos. PWCFinalize current brand guidelines.

Manage the event marketing materials and the logistics of the client and the staff events. Work on implementing the alumni program. Implementation of marketing plan activities. Maintain consistent corporate image throughout promotional materials, and events. Assist in the preparation of the annual marketing plan and budget.