Yara Kazem

Designed and prototyped enterprise sustainability applications, integrating AI features to explore multiple use cases across SAP’s product ecosystem. Collaborated with cross-functional teams to translate research into high-fidelity prototypes and proof-of-concepts, influencing product roadmaps. Delivered the MVP for the Our Initiatives app, aligning UX with user research findings and SAP’s sustainability strategy.

Led the end-to-end design of Hire Inc, an enterprise-grade, AI-driven recruitment toolkit combining ATS and CRM features, optimizing recruiter workflows and boosting user engagement. Designed an AI sourcing/recruitment agent MVP, streamlining candidate discovery and selection processes for recruiters. Created the complete UI/UX for Studioshot, a creator-focused platform now serving 1M+ users, ensuring intuitive workflows for diverse content creators.

Designed the end-to-end UX for an NFT marketplace, creating a user-centric onboarding flow and seamless wallet integration that supported rapid user growth. Developed a scalable UI framework enabling consistent design and faster rollout of new features. Conducted usability testing to gather feedback, leading to iterative improvements that enhanced accessibility and engagement.

Sole designer responsible for revamping the ed-tech platform’s onboarding experience, leading to a 40% increase in user engagement. Improved content delivery flows, contributing to a 30% increase in daily student usage. Established a cohesive design system and style guide, ensuring consistency across all touchpoints and enabling future scalability. Conducted A/B testing and user research to refine product features and enhance usability.