Yemil Martinez

Informa Business Information (IBI) provides publications, events and online services for the scientific, professional and commercial business communities. I am responsible for planning, managing and executing social and digital media strategies for IBI’s various business units, brands and products across these industries including monitoring work, experimenting with new and alternative ways to leverage social media, and monitoring trends in social media tools and all changes in the social media space in ord

Responsible for all of HCI's communications and marketing activities, including direct, online and social media as well as advertising and public relations. In the time there, my successes include launching all their SEO, SEM, and social networking marketing efforts. Rebuilt and launched a new internal email system and data migration of over 1M contact database to Salesforce.

Institute for International Research (IIR USA) is the leading provider of professional events and conferences covering numerous industries and professional segments. I am responsible for developing and managing the strategic vision for all emerging digital media initiatives to support IIR's current services as well as expand its current business offerings to include new online offerings. I assess the online media needs of the company and identify opportunities to strengthen marketing efforts. I coordinate

My services were retained to develop a business plan for online initiatives that will include interactive multimedia with an emphasis on Web 2.0 technology and user-generated content that will be incorporated into current Money-Media publications. I assisted in focusing the organization to finalize requirements and timelines for eventual implementation, ongoing development, and long-term management by their technical and editorial teams. This plan was completed and turned over to internal teams for final de

Responsible for managing Empire’s public and secure web portals for: Members, Employers, Brokers, Physicians, and Facilities. I also managed a team of product managers who worked with internal business units to develop all requirements for functionality across these websites, as well as, all project requirements including timelines and budgets while representing customer centric usability.