Yevgeniy Ponomarchuk

Feb 2022 - Now Senior Marketing Manager| inDrive, RideTech, LatAm — Go-To-Market: Spearheaded GTM strategy for the LatAm and Argentina region, ranking Buenos Aires in the top 20 cities for revenue and rides. — Market Expansion: Achieved a 1.96x surge Y0Y in rides across established markets by leading the launch of 360-campaigns spanning eight South LatAm countries: research, channel selection, budget allocation, creation of brand materials and incrementality analytics. — Revenue Growth: Increased M0M-Revenue x2 (+500k $) by inventive performance marketing approach. Consist of correct budget allocation by each city, based on current funnel and metrics. — Performance Marketing: Enhanced the CPA in Paid channels by 25% by implementing a performance marketing process, encompassing hypotheses, based on the field data, creation of experiments, creatives, and optimization