YiWen Lin

• Translated market research into consumer-friendly language for product descriptions, emphasizing brand positioning and enhancing digital visibility. • Coordinated digital assets with marketing, eCommerce and medical teams to ensure content consistent for 10 product categories. • Analyzed sell-out data with Power BI and Excel to guide SKU prioritization and optimize category strategy across 20 markets.

• Optimized content creation for a SharePoint-based retail portal, streamlining boutique operations with clear manuals and guidelines. • Supported global rollout of clienteling app across 10+ markets, ensuring localization and alignment with regional customer behavior. • Delivered weekly boutique performance reports via Salesforce Service Cloud (SFSC) and trained global managers on dashboard features, accelerating retail decision-making.

Focus: Strategic Operations Management and Marketing Analytics

-Relevante Kurse: Marketing Analytics, Strategic Operations Management, Revenue Management and Process Management. -Diplomarbeit auf dem Gebiet Revenue Optimiztion approaches for Product line design -Ausgezeichnet mit dem MWK-Institut-Abschlussstipendium