Yinglun Li

-Develop paid social, affiliate, and display marketing campaign strategies for web and app products in over 30 international markets -Define budget and performance targets, delivering analysis on campaign effectiveness -Manage ongoing testings on creatives, audience targeting, and incrementality to hack for growth - Act as the product owner for the automation of programmatic marketing activities - Mentor interns and onboard new colleagues

- Responsible for mobile user acquisition, managing Facebook, Google UAC, and Ad Networks - Conduct market research and bench-marking, driving localized ASO and creative strategies - Led the go-to-China marketing strategy - Training and onboarding of new colleagues and interns

- Planning and execution of social media campaigns, daily curating of the employee advocacy program - Maintained websites, working with Google Analytics for reporting and SEO • Delivered an SEO strategy for a B2B SaaS platform • Supported email marketing, webinars, online conferences

- Responsible for the social media strategy for the EU Delegation in China - Mentored several batches of international working students in SoMe content planning and implementation - Managed creative projects from content planning to final delivery, including films, press conferences, and film festivals in China - Delivered communication materials, research, and analysis

General management with a focus on marketing research, consumer behaviour, E-commerce, and international marketing

Film Production, Film Theories, TV Serial’s Translation & Dubbing, Recording Arts, Western Society and Culture, English-Chinese Translation, Interpreting, Japanese