
Yorck Angerstein
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Yorck Angerstein
Co-leading a cross-functional team to run various initiatives (on eBay Marketplace, on eBay Campus) to help making eBay more sustainable.
• Lead the collaboration with eBay’s APAC teams, focusing on inventory integration to build great customer experiences • Build an efficient platform for cooperation with eBay’s APAC teams, which can be used by the Category Management teams • Financial planning incl. key performance indicators definition, return on investment analysis, tracking & performance, insights generation
Customers on eBay.de can offset the carbon dioxide (CO2) emissions associated with their purchase. Customers have also the opportunity to donate this amount to certified climate protection projects. More information: eBay.de/co2-ausgleich/
Development of plan incl. timing and measurement on how segmentation can be leveraged and implemented across channels focusing on Owned Media, Display, Social in close collaboration with local + global stakeholders.
Build world-class capabilities in pursuit of growth. This involves bringing human and machine together, at scale, and do so efficiently while driving success for strategic business priorities. • Ensure a smooth translation of business strategies and plans into Global Operations, and enforce planning discipline • Create an operational performance loop to drive quality and accountability • Establish the customer as the unit of marketing planning, ensuring consistency across channels
Run the strategic and operating cadences to develop and ensure delivery of a quarterly marketing plan, and conduct cross functional analyses to help improve performance. Provide thought leadership and influence the growth trajectory of the business. Represent the Global Marketing Operations organization towards the European local and regional Marketing leaders. Main point of contact for the German local marketing organization.
Leader and owner of all marketing measures in a given vertical including vertical-focused x-vertical campaigns. Responsible for translating vertical strategy and campaigns into a customer-insights based campaign including channel approach recommendations working closely with integrated brand team, developing tonality and creative execution and leveraging targeting and optimisation opportunities. Close collaboration with BU stakeholders and agencies.
- 5 Monate, Okt. 2012 - Feb. 2013
Project Manager
KMF Werbung GmbH
- 1 Jahr und 5 Monate, Mai 2011 - Sep. 2012
Junior Project Manager
KMF Werbung GmbH
- 10 Monate, Juli 2010 - Apr. 2011
Project Assistant
KMF Werbung GmbH
- 3 Monate, Mai 2010 - Juli 2010
Online Marketing Manager
Miet24 GmbH
- 6 Monate, Nov. 2009 - Apr. 2010
Intern Online Marketing
Miet24 GmbH
Ausbildung von Yorck Angerstein
- 5 Jahre und 5 Monate, Sep. 2003 - Jan. 2009
Betriebswirtschaftslehre (Business Administration)
Hochschule Wismar, University of Technology, Business and Design
Department: business, major: Marketing
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Grundlagen
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