Yu-Chen Liu

•Initiating and improving customer relationships of customers in Poland, Bulgaria, Greece, and Romania •Bargaining over prices and sending quotations to the customers •Dealing with marketing and advertising activities in the corresponding markets by initiating partnerships with retailers, KOL, and influencers •Achieving sales target to help increase company’s revenue •Making invoices and arranging shipments for the customers •Representing company to attain exhibition (Computex)

• Maintained customer relationships and dealt with customer orders from customers in Russia and USA • Coordinated among customer, QC and R&D departments • Discussed product specifications with R&D department and coordinated testing activities • Achieve sales quantity by giving support to the customers with Internet cable products and market knowledge • Processed inquiries mainly from India • Represented company to attain exhibition (Computex) • Enhanced the working efficiency by adjusting existing processes

• Assisted the head of sales for marketing & distributing the product • Prepared monthly sales report with Excel • Managed online store of the company & translated catalog to English to reach a broader range of customers • Delivered the product directly to the customer • Trained to become a salesman

• Initiated new relationships with customers in India and Vietnam for fabric papers, the basic materials of artwork and books. • Finalized consolidated agreements with new customers.

• Main Subjects: Sales & Pricing, Marketing trends & digital marketing, International consumer behavior & psychology, Global brand management. • Thesis: Examining masstige strategy in B2B context: A qualitative study investigating perceptions of masstige strategy in book production industry

• Main Subjects: Sales & Pricing, Marketing trends & digital marketing, International consumer behavior & psychology, Global brand management. • Thesis: Examining masstige strategy in B2B context: A qualitative study investigating perceptions of masstige strategy in book production industry

• Main Subjects: Sales & Pricing, Marketing trends & digital marketing, International consumer behavior & psychology, Global brand management. • Thesis: Examining masstige strategy in B2B context: A qualitative study investigating perceptions of masstige strategy in book production industry

• Main Subjects: Sales & Pricing, Marketing trends & digital marketing, International consumer behavior & psychology, Global brand management. • Thesis: Examining masstige strategy in B2B context: A qualitative study investigating perceptions of masstige strategy in book production industry