Yu-Chen Liu

•Initiating and improving customer relationships in Eastern Europe •Bargaining over prices and sending quotations to the customers •Dealing with marketing and advertising activities in the corresponding markets by initiating partnerships with retailers, KOL, and influencers •Achieving sales target •Arranging shipments for the customers •Cooperating with product managers and factory internationally by renewing market situations and customers’ requirements •Representing company to attain exhibition

Maintained customer relationships and dealt with customer orders from customers in Russia and USA • Coordination between customer, Q&A, and R&D departments • Discussing product specifications with the R&D department and coordinating testing activities • Achieve sales quantity by giving support to the customers with our products and market knowledge • Represented company to attain exhibitions • Created a more friendly and joyful work environment by questioning existing processes

• Assistant to head of sales for marketing & distributing the product • Prepared monthly sales report with Excel • Managed online store of the company & translated catalog to English to reach a broader range of customers • Delivered the product directly to the customer • Trained to become a salesman

• Initiated new relationships with customers in India and Vietnam for the basic materials of artwork and books such as fabric papers. • Finalized consolidated agreements with 4 new customers (placing regular orders for two consecutive years).

Main Subjects: Sales & Pricing, Marketing trends & digital marketing, International consumer behavior & psychology, Global brand management. • Thesis: Examining masstige strategy in B2B context: A qualitative study investigating perceptions of masstige strategy in book production industry

Main Subjects: Global marketing management, Economics, Statistics, Motivation and leadership, Case studies of strategic decision-making in international business