Yves Goulnik

Development of a marketing and communication strategy focused on new media, mobile services and innovation. Digital strategy development and support of key global clients Planned of entry into the emerging market, identifying local agencies as potential partners. ...

Grew and managed the global team of eMarketing consultants supporting the key brand teams. Worked closely with the international business teams, ensuring continuing support and guidance.

In charge of global eMarketing for Oncology – developed online strategy as part of the prelaunch readiness program, piloted and rolled out across multiple geographies and brands. On-going support of global business teams, management of digital agencies, instilling principles of measurement, off-line integration and alignment with key business drivers. Managed relationship with Global IT in planning and prioritization of needs, defining metrics, review processes, monitoring, budgeting, global policies.

Established the foundations for global eMarketing as approved by the Executive Committee Tasked to assess global internet projects and major collaboration with key affiliates Project coordination with the International Congress Department and Global Informatics

Decision-making in Primary Healthcare