Yvonne Kramer

Executing appropriate digital strategies to drive brand awareness, engagement, and traffic to the lala Berlin onlineshop and flagship stores. Creating original visual content to be shared across social channels. Concepting storytelling ideas that can be interpreted in a 360° capacity in line with the marketing, PR and event plans. Working with appropriate digital influencers to leverage their audience for the brand. Developing and creating the editorial content of the lala Berlin online and print magazine.

Managing and creating bespoke social media content. Concepting storytelling ideas that can be interpreted in a 360° capacity to leverage brand awareness and commercial value, in line with the marketing, PR and events plan.

Responsible for planning, developing and executing digital content and social media strategies for a variety of luxury fashion and design brands.

fashion journalism, journalism, online journalism, public relations, visual communication, marketing, CAD, textile technology, fashion history, fashion design, styling, fashion photography, literature, politics