Zarina Lalaeva

Lead purchasing activities and projects within a specific purchasing category (Top Line Services: Co-packing, Co-Manufacturing, POS, Overheads, Media, BTL, Research, etc) in order to ensure best quality and consistency of purchased services/materials at optimum cost and desired high level of quality from suppliers. Develop and implement strategies to drive Danone Russia competitive advantage in supervised purchasing category with budget circa 100 mln Euro (Marketing incl. Media, Trade Marketing and Sales)

Development & Quality commercial execution across the business portfolio; Leading the execution of annual launch calendar for specific product portfolio; Participating in the commercial planning process and the S&OP. Volume forecasting: partnering with Demand Planning to provide inputs to the forecast on a monthly & annual basis. Managing the specific products portfolio: new product development and product change based upon: Timeline, resources; Risks & Opportunities; VAS, contracts.

Commercial projects execution & commercialization of innovations; Leads & manages innovation projects & iternal stakeholder engagement; Build team/relationships/ partnerships through strong leadership, motivation, direction & coaching; Set clear, specific & realistic objectives for each specific piece of activity in the mix and define KPI’s; Introduce systems to track progress of projects vs. operating plan – ensure remedial action undertaken with appropriate cross-functional alignment

Management of process integrated portfolio: Keeping cross-functional links to provide process advance through business areas; Seeking the right balance of innovations; Management of value optimization projects; Participating in the strategic and annual commercial planning process and the BU S&OP Portfolio Management Reviews (PMR). In the latter, leading the review on a periodic basis to ensure the business has visibility of and actively managing in response to the innovation pipeline.

Coordinates all IPM activity for a supply chain hub, that the hub is responsible for delivering Local CU Projects + InterCompany projects; Work in partnership with the commercial of the other hub to develop &\or implement a manufacturing solution which: delivers the commercial requirements is consistent with the overall delivery of the EMEA Supply Chain agenda and strategy; Acts as a guardian of the Cross Border Sourcing process.

Testing and approval new raw materials and changes of technology process for better; control raw materials and suppliers to provide stability of production and new products advance; Interacting with suppliers and distributors, search of new raw materials/ingredients; Active participation on launching new products and technology supporting online production; Determine each project's management requirements; identify project teams, assign project objectives, track progress, monitor timelines.

International Business