Zeljka Catherine Gajic

Manufacturing of garments, uniforms, linen items and specialized protective uniforms - Devising and leading Sales and Marketing strategies - Leading a team of sales executives, designers and material sourcing officers - Responsible for identifying target markets, business partners, key accounts, marketing and sales tactics (e.g. customer engagement, account-based marketing, digital campaigns, presentations, B2B marketing) - Responsible for product pricing and product development

Highlighted achievements: - Implemented new communication strategy and brand positioning ; Planned and developed brand awareness campaigns and lead the Corporate PR strategy - Forecast and Sales Plans - Expanded local and export client networks, through integration of marketing and sales strategies - Developed more than 19 new products in different categories with strategic market launches - Designed and developed unique product packaging with registration of company’s Intellectual property

Oil & Gas, FMCG and Automotive products: - Planned and directed marketing activities for expansion into overseas markets and established branches in Africa and Europe - Built extensive customer base and portfolio of clients through partnership communication strategies and channel marketing - Implemented long term business strategies supported by marketing plans; developed USP’s and KPI’s monitoring system - Managed yearly marketing budgets, sales forecasts and P&L strategies

- Studying organization’s objectives and building public relations strategies - Branding the Institute as “seismic engineering” expert and leading company for seismic project designing. - Organizing international conferences on seismic engineering, publishing studies and experts papers - Supporting preparations and execution of projects founded from EU funds - Managing non-profit association for “seismic engineering” established by Institute

- Lead entire Marketing Strategy and sales team through all business processes and setting of Annual Plan and quarterly revenue increase - Through innovative content and marketing space in print media we increased participation in market share on national level by 22%. - Drove B2B and B2C marketing initiatives, which led to increase in annual sales at local stores. - Improved creative design team outcomes through employee training and motivational employee commission plan.

Cable TV provider - Created cable program and internet packages - Planned and executed sales and marketing strategy - Established sales team, customer service, technical team for the business unit in Banja Luka - Planned targets and sales Company has become one of key providers on the territory of Bosnia and Herzegovina.