Zeljka Catherine Gajic

While leading marketing and sales team, we successfully positioned the brand and products in local and regional market. It brought us strategic partnerships and long-term service contracts with UAE Government and leading industry enterprises in the export market (Saudi Arabia, Qatar, Bahrain, Oman). Strategic marketing plans and campaigns included different marketing channels that corresponded with target audience (email marketing, social media campaign, corporate PR, presentations and client relationship.

Highlighted achievements: - Implemented new communication strategy and brand positioning ; Planned and developed brand awareness campaigns and lead the Corporate PR strategy - Forecast and Sales Plans - Expanded local and export client networks, through integration of marketing and sales strategies - Developed more than 19 new products in different categories with strategic market launches - Designed and developed unique product packaging with registration of company’s Intellectual property

Oil & Gas, FMCG and Automotive products: - Planned and directed marketing activities for expansion into overseas markets and established branches in Africa and Europe - Built extensive customer base and portfolio of clients through partnership communication strategies and channel marketing - Implemented long term business strategies supported by marketing plans; developed USP’s and KPI’s monitoring system - Managed yearly marketing budgets, sales forecasts and P&L strategies

- Studying organization’s objectives and building public relations strategies - Branding the Institute as “seismic engineering” expert and leading company for seismic project designing. - Organizing international conferences on seismic engineering, publishing studies and experts papers - Supporting preparations and execution of projects founded from EU funds - Managing non-profit association for “seismic engineering” established by Institute

- Lead entire Marketing Strategy and sales team through all business processes and setting of Annual Plan and quarterly revenue increase - Through innovative content and marketing space in print media we increased participation in market share on national level by 22%. - Drove B2B and B2C marketing initiatives, which led to increase in annual sales at local stores. - Improved creative design team outcomes through employee training and motivational employee commission plan.

Cable TV provider - Created cable program and internet packages - Planned and executed sales and marketing strategy - Established sales team, customer service, technical team for the business unit in Banja Luka - Planned targets and sales Company has become one of key providers on the territory of Bosnia and Herzegovina.