Zeynep Dura

 Preparing the business plans, marketing strategies and budgets for the products in portfolio as the exclusive distributor company in Turkey with P&L responsibility;  Tracking the performances of each product group, reporting and presenting them to the related vendor companies  Ensuring the business strategies put in place and that the sales and marketing activities

Group Brand Manager, responsible for;  Preparing low-end brand strategies as sustainable volume generators in Philip Morris brand portfolio  Working out corresponding business plans  Building brands’ architectures and developing the line-up according to the consumer needs  Analysing the performance of the current low-end portfolio vis-à-vis consumer needs and identifying gaps in portfolio requiring potential new and potential brand introductions

 Deputizing B2C Marketing Manager with preparing national campaigns, loyalty programs, setting the brand and communication strategies  Preparing marketing and brand communication plans for B2B ncustomers, both ATL and BTL  Analyzing customer needs, segmenting the customers and developing the offers  Preparing business strategies and determining the necessary investments, leading strategic projects Preparing incentive programs for dealers and wholesalers

 Establishing a CRM operation and leading the subscription department including the call-center  Managing all kinds of communication to the potential and the existing subscribers  Developing promotional campaigns and direct marketing initiatives  Database management, segmentation of the subscriber for potential cross-selling  Analyzing customer needs and behaviour  Reached 40.000 subscribers at the end of first year  Reached 78% retention rate

 Managing the communication between the brand team and the agencies regarding to the brand activities  Coordinating consumer activities for brand team (sampling, promotional brand activities)