
Zheng Liu
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Zheng Liu
- Bis heute 8 Jahre und 3 Monate, seit Apr. 2017
Founder
Panpan Club
Organising art lessons for children to develop their art talents Setting up Chinese Interest Group so that the kids can learn the language and familiarise the culture through playing and speaking.
Study the digital marketing research for international markets.
- 10 Monate, Juni 2010 - März 2011
Steering Committe of membership
International Women's Club Moscow
1000 members including all Ambassador wives recruitment and maintenance in Moscow. Decision making as part of Sterling Committee. Take care of International Women's Club members' activities.
- 1 Jahr und 6 Monate, Okt. 2008 - März 2010
Head of Marketing and Communications
Huaxi Automobile Co., Ltd
Developed and successfully implemented new strategies for marketing communications, sales events and customer relationship management. Managed auto shows, new product launches, test drives, car promotion events. Managed membership club services in the club lounge, membership activities and handling customer complaints. Created membership loyalty program. Assisted in reaching 2009 sales target of 1200 units.
- 2 Jahre und 5 Monate, Mai 2006 - Sep. 2008
Marketing Manager
Volkwagen Import China
Responsible for marketing communication activities for Strategic Business Unit. In charge of all import car models. Conduct marketing and communication strategy, planning, control dealers' marketing activities. Create local campaign, events, road shows, auto shows, managing and controlling the process on execution. Conduct local PR, advertising which fits the needs for local customers' consumption habit.
- 1 Jahr und 1 Monat, Mai 2005 - Mai 2006
Sales Manager
Volkswagen Import China
Services as direct sales manager for imported mid to high-end VW vehicles(40,000Euro-170,000Euro in value). Conducted interactive events, test drives, hospitality programs for fleet customers. Oversaw the planning and implementation of sales strategy and related activities. Initiated and developed new standardised reporting processes to monitor dealer performance and market trends.
- 1 Jahr und 1 Monat, Juli 2004 - Juli 2005
Administration Manager
Volswagen Group China
In charge of hospitality-related events for incoming and outgoing company and external VIPs. Manage internal car related cases and employee travel management. Drove the restructure and recruiting process for a new Administration department, developing job descriptions and key performance indicators for each team member. Oversaw the pitch to outsource employee travel management functions and subsequently supervised in-house travel agency.
- 11 Monate, Sep. 2003 - Juli 2004
Sales Manager
Ascot
Managed the account of over 100 corporate clients to set up personalised service apartment image for individual customers. Initiated and managed customer relationship and retention programs. Performed sales visits to corporations and was directly responsible for acquiring approximately twenty new corporate accounts.
- 3 Jahre und 4 Monate, Juni 2000 - Sep. 2003
Sales Executive
Grand Hyatt Beijing
Assisting high end events hold in the hotel. Taking care of VIP customers and manage the process of the event. Set up information database and developed working process to support the activities of the newly established sales department. Responsible for acquiring and retaining corporate clients, with my personal performance contributing RMB40,000,000 to the company's annual revenue. Developed relationships with existing clients via corporate events and other activities.
Ausbildung von Zheng Liu
- 2 Jahre und 5 Monate, Nov. 2000 - März 2003
Economics
Graduate School of Chinese Academy of Social Sciences
- 4 Jahre und 1 Monat, Aug. 1996 - Aug. 2000
Hotel- & Tourismusmanagement
Beijing Union University
Sprachen
Deutsch
Gut
Englisch
Fließend
Chinesisch
Muttersprache
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