Zheng Liu

Ehrenamt, Founder, Panpan Club
Braunschweig, Germany

Fähigkeiten und Kenntnisse

Administration
Marketing Communications
Marketing management
Sales management
German
General Management
Hotel Management
Tourism Management
International sales
English Language
MS Office
Customer Support
Customer care
Responsible
sevice orient
Team leadership
Microsoft
Loyalty
Hospitality
innovative
Strategic mindset
International experience
hands-on mentality
Organizational skills
Intercultural competence
Commitment
Leadership
Travel booking
Travel expense accounting
Marketing
Management
Office Management

Werdegang

Berufserfahrung von Zheng Liu

  • Current 9 years and 3 months, since Apr 2017

    Founder

    Panpan Club

    Organising art lessons for children to develop their art talents Setting up Chinese Interest Group so that the kids can learn the language and culture through playing music and speaking.

  • 8 months, Apr 2018 - Nov 2018

    International Marketing

    Volkswagen Financial Services AG

    Study the digital marketing research for international markets.

  • 10 months, Jun 2010 - Mar 2011

    Steering Committe of membership

    International Women's Club Moscow

    1000 members including all Ambassador wives recruitment and maintenance in Moscow. Decision making as part of Sterling Committee. Take care of International Women's Club members' activities.

  • 1 year and 6 months, Oct 2008 - Mar 2010

    Head of Marketing and Communications

    Huaxi Automobile Co., Ltd

    Developed and successfully implemented new strategies for marketing communications, sales events and customer relationship management. Managed auto shows, new product launches, test drives, car promotion events. Managed membership club services in the club lounge, membership activities and handling customer complaints. Created membership loyalty program. Assisted in reaching 2009 sales target of 1200 units.

  • 2 years and 5 months, May 2006 - Sep 2008

    Marketing Manager

    Volkwagen Import China

    Responsible for marketing communication activities for Strategic Business Unit. In charge of all import car models. Conduct marketing and communication strategy, planning, control dealers' marketing activities. Create local campaign, events, road shows, auto shows, managing and controlling the process on execution. Conduct local PR, advertising which fits the needs for local customers' consumption habit.

  • 1 year and 1 month, May 2005 - May 2006

    Sales Manager

    Volkswagen Import China

    Services as direct sales manager for imported mid to high-end VW vehicles(40,000Euro-170,000Euro in value). Conducted interactive events, test drives, hospitality programs for fleet customers. Oversaw the planning and implementation of sales strategy and related activities. Initiated and developed new standardised reporting processes to monitor dealer performance and market trends.

  • 1 year and 1 month, Jul 2004 - Jul 2005

    Administration Manager

    Volswagen Group China

    In charge of hospitality-related events for incoming and outgoing company and external VIPs. Manage internal car related cases and employee travel management. Drove the restructure and recruiting process for a new Administration department, developing job descriptions and key performance indicators for each team member. Oversaw the pitch to outsource employee travel management functions and subsequently supervised in-house travel agency.

  • 11 months, Sep 2003 - Jul 2004

    Sales Manager

    Ascot

    Managed the account of over 100 corporate clients to set up personalised service apartment image for individual customers. Initiated and managed customer relationship and retention programs. Performed sales visits to corporations and was directly responsible for acquiring approximately twenty new corporate accounts.

  • 3 years and 4 months, Jun 2000 - Sep 2003

    Sales Executive

    Grand Hyatt Beijing

    Assisting high end events hold in the hotel. Taking care of VIP customers and manage the process of the event. Set up information database and developed working process to support the activities of the newly established sales department. Responsible for acquiring and retaining corporate clients, with my personal performance contributing RMB40,000,000 to the company's annual revenue. Developed relationships with existing clients via corporate events and other activities.

Ausbildung von Zheng Liu

  • 2 years and 5 months, Nov 2000 - Mar 2003

    Economics

    Graduate School of Chinese Academy of Social Sciences

  • 4 years and 1 month, Aug 1996 - Aug 2000

    Hotel- & Tourismusmanagement

    Beijing Union University

Sprachen

  • Chinese

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

  • German

    C1 (Fließend)

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