Zoe Steventon

Part of the INSEAD (www.insead.edu) account team, with responsibility for: planning, buying and management of a global advertising campaign to support the 50th Anniversary of this leading global business school; and copy writing for web, brochures and direct marketing to promote Executive Education programmes. Copy writing course materials and eDMs for the EMBA programme.

Appointed to lead marketing for the Smart Metering team in the UK, with responsibility for design and implementation of a marketing plan (encompassing a full marketing mix) to engage all stakeholders including central and local government, utility suppliers and consumer associations.

Member of the UK and Ireland board and owner of all stakeholder communications.

Led the Marketing Communications team covering internal and external communications, advertising, and direct marketing.

Country lead for the global communications team and owner of local communications plan.