Zoya Gulina

- Led end-to-end process from problem exploration to MVP launch of AI Data Analyst Builder, which transforms how business users interact with the data. The launch doubled the number of qualified leads in the sales funnel. - Managed activation and onboarding strategies from problem identification to hypothesis testing and implementation, reducing onboarding time by 65% and increasing user activation rate, leading to improved retention and engagement.

- Launched Order Management System module ensuring the marketplace platform went live on schedule. Increased support of order management business processes for ~60% more vendors in the sales funnel - Conducted deep customer research and pains analysis, identifying key friction points and implementing UX enhancements that led to a 10% increase in vendor adoption - Identified needs which helped to define strategic direction for the Product information module evolution aligned with stakeholders vision, ROI

- Led 3 teams effort to redesign the web portal to reduce time to market for the new features by 50%, including more than 25 people , including designers, developers, QA and analysts. - Drove successful product launches, conducting training sessions, demos, and preparing user guides and release notes. - Integrated Amadeus Direct with the broader Amadeus ecosystem, introducing self-service tools that cut requests for new users activation by ~40% and enhanced customer autonomy.

- Designed and coordinated development of enterprise white-label features for career site builder. - 3 products’ sites revamped. Product inquiries from organic traffic tripled. - Introduced a product analytics system, enabling data-driven product decisions to be made, resulted in a 15% reduction in time spent on manual data analysis.