Zsófia Oroszi

- Curating and optimizing news for MSN Hungary, editing and publishing content in Microsoft’s CMS tool - Working with social media and SEO to attract audience and increase users - Monitoring, analyzing traffic in Chartbeat and Omniture analytic tools, developing optimization measures - Working closely with the rest of the team and the editorial board to improve processes

- Supporting customers via email - Carrying out different actions and projects concerning the quality assurance - Developing the Hungarian Customer Care department further - Translation and testing of advertisements and product features

Managing the website content of JUKE's eBook section. Developing content strategy and maintaining the content marketing calendar. Organizing cross-content campaigns for movies, music and eBooks. Evaluating campaign performance. Creating landing page mockups for content promotions. Working on optimized email communication according to customer life-cycle and user behaviour. Creating wireframes and mockups for onboarding emails. Analyzing website traffic, sales data and customer behaviour.

Managing the website content and marketing channels (e.g Newsletter, Social Media) of txtr's international stores. Developing content strategy and maintaining the content marketing calendar. Optimizing content according to SEO. Analyzing website traffic, sales data and customer behaviour. Crafting site promotions and landing pages. Creating, managing and analyzing voucher campaigns. Creating and sending a weekly newsletter, maintaining the mailing list, applying segmentation and A/B testing.

Journalism