Mag. aleksandra perisic

Developing and implementing lead-generation strategies and reporting on KPIs. Creating and editing marketing content for the website, blog and online ads. Organising trade shows, conferences, and webinars Planning the annual user’s conference and regional lead generation and customer loyalty events. Collaborating with global business partners on events and communication strategies. Developing blog and social media content and maintanining publishing schedule and metrics.

Organised two large events, Bett Show 2016 and 2017 for the Meetoo app successfully generating 200 leads for the 2016 show and increasing this to 250 leads for the 2017 show; Built and delivered strategic high-volume marketing campaigns increasing open rates by 18% and click rates by 20% through writing and editing copies for campaign emails and social media advertisements;

Built brand presence and image through social media, managing all social media touch points; Participated in the formulation of overall PR/Marketing strategy and supported with the implementation through writing press releases, reports and other external communication; Supported the organisation with events to promote the app and get signups for the private alpha.

Marketing Theory and Concepts, International Marketing Comms, Digital Marketing, Public Advocacy, E-Marketing, Brand Management, Research Methods for Marketing, Consumer Behaviour. Dissertation: Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention.

Financial Accounting, Managerial Accounting, Managerial Finance, Microeconomics, Macroeconomics, Business Law, Computer Applications for Business,Management, Marketing, Organizational Behavior, Quantitative Methods for Business, Writing for Business, Strategic Management and Dissertation.