davide surdi

- Responsible for the social media strategy and tactics for the Italian market resulting with an increase from 15 to 550 followers in Facebook in 2 weeks with £180 budget, generating 6 leads for the business

-Leading a community of 6 Digital Marketing Specialists based in the incubator markets (Germany, Italy, Finland, S.Korea, France, U.K) resulting in the creation of 4 digital guides. - Coordinating the creation of a centralised database of European Digital Best Practices from 57 countries. - Managed a budget of $100k delivering digital marketing guidances for vaccines shared globally. - Directed and coordinated the launch of the first Instagram campaign for Pfizer Vaccines UK.

-Created 10 digital newsletters to foster digital knowledge for the Global teams, coordinating the creative agency reducing project costs of $42k. - Collaborated as Marketing Consultant for (Germany, Italy, Finland, S.Korea, France, U.K ) implementing a Paid Media Calculator to forecast expenditures per social media channels based on audience and goals. - Developed global approved metrics for Social Media with BAI adopted by 57 European and 2 developed Asia markets.

Led the Master Class composed of 45 students with 25 different nationalities, helping SMEs with Digital Transformation. - Managed the Facebook Page, with 20K people reached, 1600 posts engagement and 112 followers

Coordinated junior staff while in charge of operating rooms for emergency colorectal cancer treatment.

• Core courses: Digital Marketing and Social Media, Creative Analytics, Global issue in Marketing. • Specialization in Digital Transformation resulting in a Consultancy Project with Bayard presse.