hassam taj

Optimized Google Ads, Meta Ads, and DV360 campaigns, achieving up to 18% sales uplift. Improved Ad recall, brand lift, and high engagement through A/B testing, social, and display advertising campaigns. Created compelling stories to create brand awareness and build an association for Nestle products. Improved ad recall by 22% for Nescafé RTD campaigns through performance analysis and upselling strategies.​ Analyzed KPIs such as CPLs, CPAs, CPS, CTAs, CTR, CPM, CPV to optimize campaign performance.

Monitored over 500,000+ mentions across social platforms with sprinklr to create competitive communication strategy for Pepsi brands such as Mountain Dew in competition to RedBull Pakistan. Coordinated with media press releases and PR relations with external parties to optimize mulit-phased campaigns. Confident in drafting clear and concise communication, setting brand tone and creating top of mind. Increased community engagement by 15% through timely responses and insights from 500K+ social mentions.