jorg hertz

Leading the global marketing strategy, team, and budget to drive player acquisition and engagement for a pioneering blockchain gaming platform. Responsible for brand development, performance marketing, community growth, and go-to-market strategy for new NFT drops and PION token utility. Aligning marketing efforts with product roadmap and DAO governance structures.

Oversaw the growth marketing strategy across the EMEA region for a global SaaS platform specializing in secure cloud collaboration. Managed a multi-million-euro budget focused on SEM, paid social, and affiliate channels to achieve ambitious MQL and revenue targets. Key contributor to international expansion efforts and localization of marketing campaigns.

Managed the full-funnel digital marketing operations for an e-commerce platform focused on consumer electronics. Successfully executed brand campaigns, oversaw website optimization (CRO), and developed data-driven strategies that resulted in a 40% year-over-year increase in organic traffic and conversions. Mentored junior marketing specialists.

Supported the Brand and Content team in executing digital campaigns and managing social media channels for an IT services firm. Responsible for content creation, email marketing, and basic SEO implementation. Gained foundational experience in B2B technology marketing.