lorenzo matteoni

Member of Marketing Transformation Commettee at European level to implement Marketing Strategy, Process and Structure pillars all over Europe. Member of local CSR team to provide concrete sustainability activities. Senior Manager Marketing, responsible for products and marketing services (trade intiatives, image and communication, eCommerce, corporate website, socials, incentives, loyalty program, channel program). Main goal is to define a marketing strategy to achieve turnover and profit targets in each

Responsable for Operative Planning of FIAT Group Automobiles. Short but very strong experience due to a partial different approach to company’s philosophy and moreover for personal reasons that brought me back to Milan to assist my family. Main achievements: Built-up a functional and cohesive team that provided outstanding results in terms of job and personal binding. Definition of EMEA budget in 2012 with a big effort in qualitative and quantitative info for board of directors in a stressful and demandi

Responsable for Sales Planning Worldwide to achieve invoice target and a proper stock level. Main achievement: optimization of factory production by a specific and precise sales planning (saving 10% vs prev. year)

Business Planning for Motorcycle and Scooter into Italian market. Main achievements: definition of specific forecasting process to guarantee a sustainable level of sales and precise forecast activities (delta of 3% actual vs forecast)

Definition and implementation of customerbase promo in Italian stores Main achievements: - managed the rebranding process from Omnitel to Vodafone for 800 stores all over Italy in 2 months - proposed and implemented a standalone vending machine to develop services and upselling: increased the instore traffic and consequentially increased the store business

Definition of best site to connect private customers and definition the best offer for customer, depending on location. Merge of many different offers coming from 8 companies to guarantee company’s turnover and profit

Definition of proper offer for private customer and small-medium enterprise to guarantee the best solution for voice and internet Search for the best local dealer to sell company’s service for fix line and internet connection