michel zardini

General Manager OBM at MATGroup, multinational Company based in Barcelona working within the Motorcycle and Outdoor Apparel Industry. My responsibility is “Company reorganization and development” of two new Business Units. Helmet Business Unit/ New Helmet fashion line dedicated to luxury industry and major fashion sportive brands with special focus on alternative marketing activities. Bluetooth Business Unit/ Development of a new Bluetooth technological Brand. As General Manager of Twiins®, starting fro

Turnover FY06 503 mio/€ I was responsible for managing 4 Startegic Accounts in Nike, achieving more than 14% of total business. Achieved for 3 consecutive years a double digit growth.

Dipartimento: Vendita - Commerciale, (Public Company; 501-1000 employees; Automotive industry) 1999 2003 (4 years) Responsible for the development of a new business unit called Ducati Performance related to After market product such as ( technical accessories / apparel & merchandising lines) My responsability has been, then to organize sales structure around the world/ developing long term strategies - sales and mkt and achieving year's target. Biz result from 0 Euro to 40 mio/euro in 3 years.

Dipartimento: Vendita - Commerciale, Export Market Sales Manager at AXO SPORT S.p.A. (TV, Italy), this is a leader company in motorcycle technical apparel manifactuirng. Operative results: Re organisation of the entire export dept. Sales strategies development. Product mix development. Development of marketing strategies concerning new product lines distribution. Development of a corporate personalised identification displaying system for the world multi dealer net and megastores.

Dipartimento: Vendita - Commerciale, (Privately Held; 51-200 employees; Automotive industry) 1996 1997 (1 year) Developing Export market distribution Channel

Dipartimento: Vendita - Commerciale, (Privately Held; 51-200 employees; Consumer Goods industry) 1995 1996 (1 year) Position covered within Alpinestars European Sales Force Trainer, gathering an important experience in developing Pop strategies. Sales Manager Assistant in the US Subsidiary. Riders Responsible during the World GP in 96 and 97 racing season

Dipartimento: Marketing - Comunicazione, 1993 1994 (1 year) Subsidiary Manager (Rome) in Promotional Service S.p.A. (VE, Italy), this is the third Sales Promotion company in Europe. At those times Promotionalservice was handling the budget for companies like Ford, Renault, BMW, Ferrero, Shoei, Toyota, Colgate, Nissan. Operative results: I brought to the company partners such as: Alitalia Airlines, Q8 Petroleum, INA ( National Insurance Association), I.C.E. ( F