niloofar shirkhorshidi

--Led the design of a B2B dashboard for the biggest telecom enterprise in Iran(MCI), improving signal noise detection by 40% with a user-centered design platform and developing the design system. --Collaborated with cross-functional teams (Developers, Stakeholders, marketing agents)to implement user-centered solutions aligned with business goals.

--Conducted focus group sessions that identified key challenges faced by seniors when navigating online banking and shopping with the help of volunteers. --redesigned the architecture of the application resulting in improved satisfaction scores from over 20 deep interviews and data collected by field research.

-Conceptualized innovative UI of web application tailored specifically for diverse demographics among end-users(B2C), increasing positive feedback comments received via focus groups by more than double compared to previous iterations launched. -Developed interactive prototypes and led usability tests, iterating based on real user feedback. -Planned the product strategy to define features that met user and business needs.