Abu Hurara

Managed end-to-end growth for a multi-brand portfolio with $1M+ ad spend and 50+ SKUs. Led a team of PPC specialists to execute strategies across USA, UK, Germany, and France. Profitability: Reduced portfolio TACoS from 27% to 10% while improving ROAS by 38% through aggressive bid optimization. Scale: Scaled annual revenue from $0.2M to $1M by restructuring campaigns and optimizing Conversion Rates (CRO). Market Management: Successfully managed distinct product launches and growth strategies across USA,

Executed a real-time brand launch project, covering product validation, sourcing, logistics, and ranking strategies. Conducted deep data analysis using Helium 10 and Jungle Scout to identify high-volume, low-competition product opportunities. Managed the sourcing process, including supplier negotiation (Alibaba), inspection protocols, and inventory planning. Developed launch strategies using PPC (Sponsored Products) to drive initial velocity and organic keyword indexing. Mastered the art of high-converting

Gained foundational hands-on experience within the Amazon Private Label ecosystem. Focused on mastering Amazon Seller Central navigation, FBA logistics coordination, and the core mechanics of the Amazon ranking algorithm. Conducted initial market analysis and product validation to identify viable business opportunities, laying the groundwork for advanced brand management and operational excellence.