Aliya Kaskabassova

Lead international digital marketing and engagement projects in a pharmaceutical environment, working with regional and local cross-functional teams to deliver scalable solutions for HCP and patient engagement. Manage a diverse portfolio of digital and omnichannel initiatives spanning website ecosystems, email communication, webinars, mobile app topics, social media operations, and platform-driven content delivery. Oversee the full project lifecycle from stakeholder alignment and requirements gathering to

Coordinated webinars, workshops, and marketing events with internal teams and agency partners Contributed to compliance-sensitive workflows including contracts, promotional materials, and event support Facilitated communication between regional/global stakeholders and local market teams

Developed a customer-oriented campaign concept as part of a master thesis project focused on value-centered marketing. Created the strategic concept, coordinated prototype website development, and conducted primary research to support the campaign approach and user perspective.

Supported the International Marketing team and product managers in brand-related activities across multiple markets. Contributed to workshops, presentations, marketing materials, and market and competitor analysis, while coordinating event logistics and stakeholder communication. Gained experience in international brand marketing, project coordination, and cross-functional collaboration.

Supported the brand marketing team in event coordination, promotional activities, and campaign execution within a healthcare environment. Assisted with materials, documentation, and cross-functional coordination for conferences and brand-related projects, gaining experience in marketing operations and healthcare brand support.

Supported brand marketing activities within the Consumer Healthcare division, with exposure to both digital and offline campaign execution, analytics, event support, and commercial planning processes. This role built the foundation for later work in brand, digital marketing, KPI-oriented thinking, and cross-functional coordination. It combined analytical support, execution discipline, and practical experience across brand operations, media, and regulated marketing processes.

Brand Management Digital Business Data Analytics, Machine Learning in Python Marketing Strategy Project Management Ethics in Marketing International Strategic Management Advanced Marketing Research

Business Administration with focus on Marketing and Controlling

Economics and Business Administration