Adam Rice

eTukTuk is the first company in Germany to use a 100% zero-emission, electric vehicle for mobile marketing, urban public transportation, and custom cargo applications. Our vehicle takes the form of a 3-wheeled "tuk tuk", often seen in places like Thailand, but which have been redesigned to be electric, and to meet European standards for safety and quality. We have branded them the "eTuk".

Reflection is an online shop currently in development, which specializes in selling sustainable products. Researched and identified strategic product partners Managed product selection process Managed affiliate campaign with Tchibo Consulted on strategic development initiatives Worked w/Executives to develop corporate strategy, advising on business processes, organization, and marketing requirements, and delivering project milestones on time and on budget • Develop new product concepts and manage life cycle

Led expansion into mainland Europe Analyzed existing business processes and created KPIs to increase business performance Led marketing planning initiatives including segmentation and targeting, product offerings, implementation, sales integration for general marketing and product development Grew business from 2% of global sales to 12%

Mindworks was a full-service marketing and advertising agency specializing in the area of Promotional Marketing and Advertising Specialty campaigns. -Developed and executed brand-specific promotional marketing campaigns for companies like Johnson & Johnson, Accuvue Contact Lenses, Clorox, Unilever, Merrill Pharmaceuticals, and others -Leveraged existing relationships to create strategic cross promotion opportunities for clients (ex: Hill’s Pet Food & Fresh Step Kitty Litter)

-Developed, maintained and serviced all major clients of the agency including: Ford Motor Company, Vistakon, Hill’s Pet Food, Unilever, and many others -Created effective marketing processes for acquisition of new accounts through effective sales presentations and outstanding communication skills -Worked closely with clients & their ad agencies to create innovative promotional campaigns and managed process from concept to completion

-Created overall agency marketing plan for acquiring new business - helped grow agency to the point in which is was bought out -Executed an integrated marketing strategy by customer segment, product category and optimal channel to retain and sustain revenue gains -Acted as liaison between creative teams and client, keeping projects within budget and delivering on time -Developed and oversaw numerous television, print, and online campaigns

-Managed a multi-million $ consumer finance office -Regularly assessed business’ competitive strengths, weaknesses, and opportunities. -Lead and developed an effective team through communication, performance management, development plans, and reward and recognition practices -Developed and implemented programs for direct and e-mail marketing campaigns -Analyzed all large loan packages for credit worthiness and approval -Created innovative programs to control bad debt expenses

International non-profit organization involved in bringing together people from conflict regions around the world to foster mutual understanding. -Responsible for recruitment of candidates from around the world -Handle diplomatic relations and liaise with the governments of host countries on the highest levels (ex. Shimon Peres, Rafik Husseini, King Abdullah) -Develop and organized all logistics including route planning, equipment acquisition, working with security and intelligence agencies

Russian language

Politics of Global Economics and Business