Adolfo Hernandez

The consultancy was conceived with the purpose of strategically leading business development at Grupo Dimelco, S.A., an entity with approximately 50 collaborators. Under the guidance of the Business Development Consultant, it focuses on key areas of Communication and Marketing, employing innovative methodologies such as Scrum and Design Thinking.

The consultancy aimed to optimize the accessibility of technical information, making it understandable for those without specialized knowledge. Clarity and conciseness were sought to encourage collaboration among individuals from diverse backgrounds, thus improving communication to a broader audience.

The consultancy focused on the development of digital products for the sports brands within Apollo Consulting’s portfolio in the markets of the United States and Germany. Additionally, it involved the creation of digital content for the website and social media, including blog posts and newsletters.

The consultancy consisted of the conceptualization and development of visual systems for two commercial brands and market instruments (Promotional Kit) for the Roasted Coffee and Ground Coffee product lines at COOMCAFE, R.L.

The consultancy, led by a multifunctional team, focused on the conceptualization and development of three commercial brands and marketing tools for the “Beyond Coffee II” (BC II) project. This project involved three organizations in different departments of the northern region of the country, aiming to transform the identity of roasted and ground coffee brands, as well as the design of a digital strategic plan and content.

The consultancy aimed to design, implement, and evaluate a Positioning Campaign for Aldea Global, focusing on the information needs regarding services, agribusiness, governance, certifications, social fund policies, and benefits for associates. Methodologies employed included Design Thinking and C4D (Communication for Development).

In 2020, a successful Informative Campaign titled “In my Nation is my Heart” took place with the purpose of promoting access and opportunities for youth in Central America and Mexico. Led by Children Believe in collaboration with ChildFund International and EDUCO, the initiative aimed to prevent irregular migration and raise awareness about the associated risks.

In 2019, a successful entrepreneurial empowerment project was carried out for working girls and adolescents in Nicaragua. This program, supported by the United States Embassy in Nicaragua, aimed to develop brand skills, digital marketing, communication, and finance for 60 girls aged 13 to 18 from three cities in the country. The consultancy was based on workshop methodology, addressing the importance of design and communication for entrepreneurs in a specific context.