Adriana Jara

• Budget management and maximizing investment • Trade Forecasting for Retail • Strong knowledge of business processes, category, consumer and customer knowledge • Establish, implement and control an effective Trade Marketing action plan in line with the brands’ strategy within agreed budget and guidelines with a total respect of the brand image codes • Track results of Marketing Activities and constantly evaluate their effectiveness and ROI • Sell in/Sell out analysis

• Research, track and analyze sales information for Unilever and their competitors identifying market trends and growth opportunities. • Analyze weekly customer scorecards for overall sales and category sales, compared the current year to prior year, and identified areas to improve and expand. • Detail-oriented and focused on data accuracy. • Experience of using database software such as MS Access.