Adriano Alves Lattanzi

Leading KAM for Amazon DE + EU9 Coordination & Marketplace Business Development • Professional leadership of one Key Account Manager and two working students o 5 dotted-line reports (Local KAMs FR, IT, ES, UK & SWE) o Coordination of our central Content Manager, Sales Ops Manager, Performance Marketing Manager & Amazon EU9 Project Manager • Leading contract negotiation for Amazon EU9 • Implementation of new tools for monitoring the Amazon Business • Handling of Content & Performance Marketing agencies

• Main responsibilty for business development of the ecommerce sector • Negotiator for the new customer Amazon • Defining new processes to connect PepsiCo and Amazon systems • Coordinate in-house resources and external content creation agencies • Disciplinary and professional leadership of one employee • Coordination & execution of the first delivery to Amazon within only 6 months

Online / eTail / eCommerce Sales Lead - KAM Amazon.de "5+ years experience in handling Amazon" Relationship management & strategy development o Amazon (CE, PC, Home Improvement & AMG) • Responsible for reaching P&L Top- & Bottom-line targets • Monitoring a marketing budget o AMG/AMS, MDF, Promotions, SVS/PCS,SMS, VSS & VINE, reviewing and creative agencies • Strong analytical and out of the box skills • Member of an international Amazon BU

Team Lead Online Sales Development and maintenance of a conceptual Online Partner Program with budget responsibility and focus on Amazon sales. • Utilization and verification of customer and business potential through competition and market analyses • Cultivation of business relationships with decision makers from the eTail industry • Planning and development of strategic marketing concepts with implementation of customized online solutions • Management of a team with two employees

Online Sales • Build an online channel out of nothing • Acquiring new accounts and developing Amazon

Sales Trainee as a wholesale and foreign trade merchant (IHK)

Sales, Marketing & Controlling