Adrien GARRAULT

- Setting up of the adequate strategy and business plan in agreement with the Managing Director and UMGI Business Development VP - P&L responsibility for delivery of the plan - New client acquisition - Actual client farming - Term of licenses and contracts negotiation - Interface with wireless, broadband operators, corporate B2C / B2B players, services providers and prospective strategic partners - Work with legal team to assure appropriate agreements - Coordination between the different departments

European key account director / French Market Manager Areas: luxury, construction, car, textile industry, advertising companies - Turnover increase, new clients acquisition, sales consulting - Management of 5 people - Client needs analysis for marketing and communication issues - Conception and development of special made-to-measure POS tools - Production processes follow up, internal reporting, cost control - Purchase, negociation and sale in French, German and English

Account executive for Henkel and Auchan - Communication strategy development - Competitive review and competitors analysis - TV ad’s adaptation for the local French market - Studio and post-production work

Account director for Quick and Orangina - Coordination between the client and the agency - Customer concept development, briefing of the creative teams - Solutions and recommendation presentations

Account manager for Lipton International - Benchmarking, client updating - Participation to the conception of radio, TV and press-ad’s

Échange Universitaire de 6 mois

Management International Marketing Stratégique Communication d'Entreprise