Ahmed Bucheeri

• Create strategies and go-to-market plans that focus on launching new product and service offerings. • Offer expert advice to develop innovative advertising, public relations, social media and events • Identify short-term, and long term scheduling, budget and resourcing needs, including an annual marketing budget. • Spearhead the strategic and tactical execution of campaigns including the design of test/control segmentation, Implementation of tests, and recommendations.

- Act as an ambassador of the GWR brand worldwide. - Attend adjudications on behalf of the brand and act as an adjudicator (AKA judge) for record attempts. - Take on the role of a spokesperson in front of the media on behalf of the GWR brand. - Create online content for the GWR website

Manage the procedure, implementation, tracking and measurement of marketing campaigns. Execute local marketing efforts to maximize sales and drive repeat traffic/footfall towards branches. Conceptualize, develop, and execute user acquisition campaigns across paid, social, and partnership platforms. Make key decisions for the implementation and maintenance of mobile measurement partners across both paid, and organic channels. Deliver reports of campaign results, including web analysis & evaluation of KPI

Brought onboard to act as an advisor and instructor to students on the topics (not limited to) of: - Introduction to Business in Sports - Marketing and Sponsorship for Sports Events - Sports Events & Facility Management - Public Relations & Media Relations - Sports Law & Risk Management (managing leagues and athletes as well as celebrities) - Sponsorship & Corporate Development - Technologies in Sports, Sports Entrepreneurship - Sports Tourism

- Oversaw all digital marketing and social media channels for events, and campaigns managed to sustain an engaging audience experience - Analyzes and present findings with an action plan for social media trends in the region, including social media ad revenue and web visitor data, to improve presence and campaign efficacy. - Identified, monitored, and analyzed policy risks affecting Instagram with particular focus on the GCC and the wider MENA region - Developed and led social media strategies

Activated brand contractual rights, by assigning assets at high-footfall events with social posting plans in place. Rolled out product campaigns in sync with global affiliates and in alignment with local SM plans created for assets. Drive negotiations on renewals and new potential relationships – prepare and present formal partnership update reports both internally and externally. Improved budget management, by introducing a unified method for expense logging reducing over-spending by 30%.

Spearheaded and oversaw all agency ops for FCWC 2017/2018 tournaments and grass-roots events (Tango League). Oversee the implementation of sponsorship activations both on-site and at other key touch-points regionally, nationally and internationally. Revamped local intranet Digi-hub for managing events, allowing for streamlined alignment across all departments. Generated a consistently high share of voice (25%+), via experiential activations in-store backed with media plans.

Championed PR strategies & media relational efforts at trade exhibitions for clients like LG, Autodesk, Qualcomm. Prepared crisis management plans, with focus on how to boost sentiment and public image during and post-crisis. Achieved 45% quarterly growth in profitability for the agency via project partnerships & ad hoc paid services. Drive client satisfaction & PR value in 'dead periods' via creative PRLs, and pro-active quarterly strategy plans.

Launched a two-way online private method of comms between media outlets and clients moderated by the agency. Created PR/SM guidelines for clients on a quarterly basis, that helped embed efficient public engagement methods. Developed online PR campaigns for clients & agency, increasing positive public sentiment and follower-base by 50%. Introduced market foothold reports that showcase a client's market share/share of voice/current market conditions.

Activities and societies: Bournemouth Boat (Rowing) Society, Bournemouth Climbing Society. Student Union Bournemouth University MAPR course repActivities and societies: Bournemouth Boat (Rowing) Society, Bournemouth Climbing Society. Student Union Bournemouth University MAPR course rep Masters thesis title "An Investigation to establish perceptions of credibility and trustworthiness on online national newspapers among students in the UK"

Thesis was worked on in conjunction with 10-week work placement, and was considered a management project that includes recommendations, for the Marketing Department. Bachelor thesis "An investigation to assess the effectiveness of current communication channels used to communicate key functional messages such as events and meetings to the staff at the University of Chichester, with specific reference to the Marketing Department in 2012".