Dr. Ahmed Rida

Engage the right Customer at the righ time for the right reason: Experienced CRM Analyst, I create, analyze and operate a wide range of high added value CRM frameworks aiming to optimize the win-win relationship dialectics between businesses and clients, and consequently, shift up sales and enhance retention.

* Optimize CRM actions through effective predictive targeting -> effective combination of advanced data analytics and business knowledge (mln-unit NPV /year) * Conceive and implement the anti-attrition early warning alert system of the bank: (up to 85% usage rate); * Create a robust segmentation of the clientele base: with very low correlation to financial markets:solid base for targeting. * Conceive & implement complex fine query engines for large databases: volatility

=Sales Excellence Catalyst - Business Controller = Client Centricity, Business Performance Controlling, Performance KPIs conception and tracking, Business catalysis. == Main Achievements: * EMEA private banking front office: Strategic corporate change management on CRM. Implemented, championed, coached and supported Relationship Managers for effective implementation. Sales boosting: Initiated and coordinated high-revenue sales initiative(The right product for the right customer at the right time)

Optimize CRM action through effective combination of data analytics and business expert knowledge (mln-unit NPV /year); * Conceive and implement the anti-attrition early warning alert system of the bank:(up to 85% usage rate); * Create a robust segmentation of the clientele base -> with very low correlation to financial markets volatility -> very stable base for targeting and investment permanent monitoring; * Conceive & implement complex query engines for large databases;

Responsible for the development of “intelligent” data processing applications * Expertise Machine Learning algorithms and Data Mining tools: * Targeted extraction and “intelligent” cleansing of large data sets; * Develop clientele re-segmentation query system * Data Quality Assurence