Ignacio Seron

Angestellt, Greater China Managing Director / General Manager, China Murrelektronik GmbH

Abschluss: Engineer, Pontificia Universidad Catolica de Chile

Shanghai, China


PMI knowledge
PMO experience
Project Management
Telecom experience
customer experience testing strategies
Online marketing
Sales background
Search engine marketing SEM
Adwords specialist
Search Engine Optimization SEO
web analytics
Electric - electronics background
IT (Windows
web servers
It security)
Lean Production - JIT Just in time
Business Intelligence


Professional experience for Ignacio Seron

  • Current 2 years and 9 months, since Jan 2021

    Greater China Managing Director / General Manager

    China Murrelektronik GmbH

    P&L responsibility, Strategy, Sales and Operations. Passionate about Business, Entrepreneurship, B2B Sales & Strategy, Automation & Robotics, AI & Digital Technologies.

  • Current 8 years and 1 month, since Sep 2015

    Sales Director

    Festo China

    Responsible of: - Strategic Development of key accounts under Automotive, Electronics, Food Processing, Packaging, Biotech and Pharma Industries. - Developing the general strategy and Framework for Festo Automation GCN Key accounts. Key account selection, account plan implementation, leveraging internal resources for optimal customer turnover growth, KPI definition and performance metrics. - Opportunity management leader - Building a KA organization - sustainable and profitable.

  • Current 10 years and 11 months, since Nov 2012

    Industry segment manager Food & Beverage - BioPharma (Sales supervisor)

    Festo Ko & AG

    Responsible of: - Developing packaging solutions for the F&B automation industry. - Leading a team of 15 account managers and consultant sales representatives, developing automation projects and industrial services. The team goal is 70% of the country’s revenue. Achievements: - F&P Growth above market CAGR and increasing market share. - Optimal growth with a new sales approach for standardized CS applications for End of Line Packaging, optimizing customer TCO.

  • 9 months, Feb 2012 - Oct 2012

    After sales Manager

    Serinfo Automotriz

    Responsible of: - Leading a team of customer representatives, project managers, consultants, trainers and deployment team - After sales definitions and strategy on product help desk, customer care and customer experience. Involving SLA, policies, processes and procedures. - I+D on new customer projects, leading the business requirement phase, user testing and deployment. - adapt project methodology to develop requirements, user testing, configuration, data migration and deployment for the automotive dea

  • 7 months, Aug 2011 - Feb 2012


    WOM Chile

    - Work closely with project teams in delivering active projects - Identify and manage dependencies across projects. Identify and mitigate issues and risks across projects - Facilitate project sponsors and managers in identifying and managing delivery opportunities and threats.

  • 7 months, Feb 2011 - Aug 2011

    WebPortal - Local Business Project Manager

    Wom Chile

    Support the NII Web Portal PMO Lead to successfully launch the Web Portal in Chile on time and on budget • Negotiate deliverable commitments from the leaders of various business units • Implement/monitor project management methodologies consistent with NII’s Online Portal PMO standards • Assist in managing/negotiating change requests and to support the change management process • Establish and monitor key deliverables from various functional organizations in Chile related to the Web Portal project

  • 4 years and 5 months, Aug 2006 - Dec 2010

    Project Manager & Search engine marketing ( SEM - SEO )

    Festo AG & Co. KG

    Concept & Implementation of Search Engine and Online Marketing, Project coordination on relaunch of +50 new country websites

  • 1 year and 2 months, Aug 2004 - Sep 2005

    Process Improvement Engineer

    Kaufmann S.A

  • 1997 - 2005

    Administrator - Owner

    3 Digital Ltda

  • 7 months, Jun 2004 - Dec 2004

    Part Time Professor. Subjects : Organization behaviour - Microcontroller progra

    Duoc U.C

  • 6 months, Mar 2003 - Aug 2003

    Product Manager

    Novared S.A

Educational background for Ignacio Seron

  • 1 year and 7 months, Aug 2005 - Feb 2007

    MBA in Industrial Management

    HS Essligen - Graduate School

    Marketing, Production, Project management, Finance

  • 7 years and 5 months, Mar 1995 - Jul 2002

    Industrial and Electric Engineer

    Pontificia Universidad Catolica de Chile

    Electronic and Digital embedded systems


  • German


  • English


  • Spanish

    First language


Sales.& Marketing
Project management
Online marketing
Data mining & Web Analytics
Communication & Languages
Lead generation


Marketing & Sales
Internet development
Music in General

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