Albane de Braquilanges

Marketing assistant for the Regional Office Africa, Caribbean and Eastern Europe − Organisation of a pitch for the choice of the new lead communication agency. − Development and implementation of new market-specific communication material (print, online, social media). − Organisation of various marketing and sales events (e.g. Product & Brand Experience, BMW Golf Cup International, BMW Sailing Cup International, Marketing Conference). − Regular contact with the Importers within the African, Caribeans

− Analysis of social media activities and strategies of competitor and thought leaders. − Development of online competition (Bombardier YouCity). − Update and creation of sales material.

− Brand refresh and new website (understanding the business, design and tone of voice, website map, internal communication vectors). − Research on social media, creation and implementation of a social media strategy, including internal guidelines and corporate profiles on selected social media. − Market research on French, Swiss, Benelux and German insurance firms, and market segmentation.

International Management Marketing Finance Master Thesis: "The impact of retro-marketing on brand communities. Examples from the car industry."