Alberto Pirrera

- Ensures that all social channels (Facebook, Twitter, Instagram, YouTube, Google +, LinkedIn) and forums are monitored daily using creative responses and delivered best in class customer service with all interactions responded to in a 10minute SLA. - Works with the Content Team to create and implement a social media strategy and come up with exciting, innovative and creative ideas for digital and social media activity.

- Launched country specific platforms for the Italian and German markets, implementing all social media activities (i.e. tweeting, sharing, engaging, liking, sponsored posts and increasing social reach). - Worked alongside the Communications team to curate relevant content for social media campaigns and calls-to-action to generate qualified leads for the business.

- Managed the organization and execution of the annual event Berlitalia 2014 promoting ‘Made in Italy’ in Germany. - Responsible for end to end event management encompassing all aspects of the event. - Worked with key stakeholders to gain buy-in and ensure that campaign activity and budget were successfully delivered. - Followed all marketing processes and procedures and managed agreed budgets.

- Supported the development and execution of cross-business marketing plans and key franchise initiatives, with a particular focus on the trade partner in Denmark and Sweden. Launched the Norwegian market through the event Nickelodeondagen. - Supported the creation, implementation and control of advertising campaigns and competitor’s analysis reports. - Being aware of latest technologies, social platforms and consumer touch points.

- Identified, targeted, contacted and followed up on new business opportunities. - Designed sales tools for new concepts including PowerPoint presentations and social media channels. - Coordinated a new sales and distribution strategy with a result of 60% higher revenue. - Launched the Italian e-commerce platform with innovative online shop’s strategies. - Supported the creation and implementation of advertisement campaigns. - Demonstrated ideas and initiative around plans for market growth.

Implementation of a new internal quality system, internal communication projects, internal audits, implementation of quality tests, performance management and reports of the outcome

international marketing, business english/german, international business management, human resources and organization, commercial law

intercultural communication and marketing, business english/german, business management