Aleks Lynnyk

• Commercial and Marketing strategies development for sales channels • Marketing activities coordination \ development • Price positioning • Sales channels management • E-commerce \ CRM strategy development \ management \ Digital • Marketing budgeting, reporting, financial KPIs controlling • Market researches developing and competitors monitoring • Participating in negotiation with Key customers • Risk Management \ Corporate Social Responsibility • People management

• Supporting JTI in Caucasus (Georgia, Armenia and Azerbaijan) through Consumer and Trade Marketing activities development • Launch HoReCa subdivisions in Georgia, Armenia and Azerbaijan • Winston, Camel brand KPI`managing • Coordination Consumer, Trade Marketing, HoReCa and Sales Plans • Local Marketing Teams creation • Optimized communication between Head Office, local Marketing Teams and local advertising agencies

• Marketing Plan and Budget • Marketing department development • 221 marketing campaigns and 138 events • Marketing support of the opening 14 new objects • New brand development «Jackpot Vodka» • Real time video\audio system of promo between 24 objects • Partnership with Hyatt Regency, SAS Radisson, Red Bull and Lavazza • CRM system launching, customer’s database and customer loyalty development • Corporate website support • Communication with journalists and public organizations

• Strategy development and implementation of brands Londa \ Wella in Ukraine • ~30 new products launches, assortment line extensions and sales actions • Working with agencies and magazines (briefing, media planning) • Qualitative and quantitative market researches development • Organization of shows and team training programs • Brand KPIs managing (profit, distribution, trial, loyalty, etc.)