Alessandro Cappellini

Responsible for the business in Sweden, Norway and Denmark (90+M€ turnover, 270 employees, 5 production sites). Appointed to exploit the full business potential following the 2013 group restructuring Main achievements: - Definition of new strategic priorities in the Scandinavian region - Reinforced customer centricity in the organization - Introduced new Sales KPI tools to enhance up-selling and growth

Key account for the number one European group customer

Appointed CEO of the Polish BU with the goal to develop the Polish business to its maximum growth potential. The company has 40m Euro Turnover, 3 production sites, 270 employees. Additional responsibility: Group Key account for the biggest European group customer (60 M Euro Turnover)

Responsible for the integration of Bramac into the Monier Group with special focus on strategy, sales & marketing. Main achievements: Review of the company vision and mission. Definition of the sales and marketing strategy focused on short term wins and mid-term perspective and market strategy; definition of the strategy implementation roadmap for the core business (tiles) and components.

Responsible for Marketing for the Schiedel BU (27 European countries)

Marketing responsible for Eastern European countries, Middle East, Africa and Americas. Main achievements: •Evaluation of market opportunities (JV, partnerships) in Russia, Ukraine, UAE •Definition of the strategic positioning of the company brands (Ariston, Chaffoteaux & Maury; Regent, etc.) in the assigned countries •Management of communication and advertising guidelines and HQ marketing budget. •Creation of “Marketing intelligence” control panels to improve market knowledge and decision making.

Group product manager for the core business products (ceramics and furniture) of the Italian company (76% of global turnover). Trade Marketing manager responsible for the Ceramica Dolomite division marketing office (team of 5) and 21 field promoters

Manager of the power tool accessory team of 4 and co-responsible for business line sales and P&L for the Italian market.

Responsibility for the trade marketing activities and growth policies for northern Italy.