Alessandro Dalla Libera

 Managed all sales and marketing activities for a product line  CRM analysis  Performed market and competitors analysis and realized business models to guide business decisions  Develop digital marketing campaign and played a key role in the restructuring of communication campaign  Hired, trained and lead a working group of 24 employees

 Designed business plan and investor pitch for establishing a startup operating in the nanogenetics and biomolecular businesses  Researched and identified potential partnerships, reached out to current partners and developed new opportunities, shaped the marketing strategy of new program areas

 Managed and restructured entire sales network in Italy and abroad  Organized and headed a network of 20 sales representatives. Responsible for selection, training and support of all reps  Planned and implemented sales and marketing strategies (2013-2015)  Performed strategic analysis of market competitors and product & customer profitability,  Designed business models to assess feasibility of new partnership projects