Alex Matt

Business Development Manager for Spine in North Asia - Responsible for the Spine Business in the North Asian countries (China, Korea, Taiwan and HK) - Market introduction strategies for new products in all countries in the NA region - Planning of product launch activities - Market development strategies for spine in NA - Training and education of local spine PMs - Organizing and coordinating regional activities - Guarantee good coordination with and being the interface to the EU and US Headqu

- Budget responsibility for the Spine Business Unit in Mainland China - Leading a team of 35 sales, marketing, education and marketing support people - Managing a dealer network of 45 dealers throughout mainland China - Establish a KOL Management System - Create new marketing and sales tools - Maintain and expand relationships with customers, distributors and business partners

Business Development Manager for Spine for Asia Pacific Region - Responsible for the Spine Business in the Asia Pacific countries (China, Korea, Japan, India, Australia, NZ, Sinagpore, Malaysia, Taiwan, HK) - Market introduction strategies for new products in all countries in the region - Planning of product launch activities - Market development strategies for spine - Training and education of local spine PMs - Organizing and coordinating regional activities - Guarantee good coordination wit

• Product and competitor analysis, including identifying strategies to increase sales and extend our market share • Participating in and/or leading product development projects, including market research, product data management, forecasts and pricing, advertising materials, evaluation of market preferences, etc. • Developing global product strategies • Managing the flow of information between internal and external partners, e.g. Operations, Product Development engineers, Regulatory Affairs, Design Trans

Marketing and Finance