Alex Merwin

The mission of our Meetup is to build awesome relationships, discuss great ideas, and educate the AdTech community and have fun while doing it. We've designed the Meetup to be relevant to those committed to developing & applying technology to improve the way brands connect with consumers online. Attendees include industry observers, developers, employees at AdTech companies, agencies and other digital marketing companies.

With more than 3 billion auctions per day, SpotXchange is the largest global marketplace of video ad inventory reaching 200 million unique visitors in more than 120 countries each month. I'm accountable for global strategy for our programmatic demand business.

Across two roles I: • Analyzed performance data and optimized display advertising campaigns accruing over $2 million of annualized revenue from CPG and multi-channel retail clients • Executed hundreds of work hours in Demand Side Platforms (DSPs); included audience targeting, media strategy, trafficking, optimization and reporting • Designed and implemented first-phase QA process used by Digital Ad Operations team

Helped small businesses create meaningful connections with their customers through relevant, timely and persuasive digital marketing communications.

Marketing Emphasis, International Business Certificate