Alexander Maximiliano Otto Serrano

When everything changes, new challenges require new, creative thinking. I actively help the creative industries, enterprises and cultural institutions in finding their purpose and reaching their audiences and goals. Always on the pulse of time, always surprising and relevant. I‘ve built a solid and pragmatic expertise as creative, strategist, marketer, storyteller and storyseller by working in a converged and transformative world. I empower brands to surf on complexity, make radical sense and create a sense of wonder by telling stories worth spreading. This is my craft. Leading, motivating and inspiring my team, my business partners and clients is what fuels my enthusiasm.