Alexander Brauer

Key Achievements: - Achieved 5 years of double-digit revenue growth through transformative e-commerce strategies. - Grew marketplace channels from 5 to 25+ in 3 years, boosting reach and sales potential. - Delivered 100+ platform increments to enhance functionality, UX, and operational efficiency. After disentangling from Philips in 2021, Philips Domestic Appliances (now known as Versuni) became home to some of the world’s most renowned domestic appliance brands, including Philips, Saeco and Gaggia.

Led strategic initiatives driving 10x growth for the Direct-to-Consumer Commercial Store in Europe. Served as interim European (L&I) Partnership Program Lead, fostering partnerships and growth. Key Achievements: - Developed business strategy for the Direct-to-Consumer Commercial Store in Europe. - Achieved 10x growth milestones through transformative strategic initiatives. - Led European (L&I) Partnership Program for Philips.com, driving collaboration and scaling growth.

Led strategic business initiatives and spearheaded a 10x growth journey for the Direct to Consumer Commercial Store in Europe. Additionally, served as the European (L&I) Partnership Program Lead ad interim, driving partnership initiatives and fostering growth.

E-commerce strategy and localization for the DACH region, enhancing digital journeys on philips.com. Owned the eBay marketplace program and co-led the Amazon 3P certified refurbished initiative. Key Achievements: - Localized e-commerce strategies to align with market needs in Germany, Austria, and Switzerland. - Launched a P*Q planning process, improving on-shelf KPIs and operational efficiency. - Deployed a dynamic repricing engine, enhancing competitiveness and market positioning.

E-Commerce webshop manager (www.philips.com) for Germany, Austria and Switzerland.

Implementation of Web Tracking solutions for a leading German pharmaceutical company and an Austrian beverage producer. Executed implementation, testing, and debugging for entities and brands, internationally. Provided comprehensive full-funnel analyses and audits to enhance digital performance.

Project management, coordination, and reporting automation, with a focus on data transformation (ETL). Pursued a Bachelor's degree at the Institute of Information Systems (fka IEG) at Leuphana University of Lüneburg, researching "Big Data: usability prospects, challenges, and limitations for data-driven online marketing, applied to a telecommunications corporation".

Gained foundational e-commerce experience by owning and operating an entrepreneurial online trade specializing in small goods. Sourced e-commerce (SaaS) applications and independently acquired knowledge in various digital marketing disciplines, including SEA, SEO, and Affiliate marketing. Took initial steps in leveraging marketplaces such as Amazon and eBay, laying the groundwork for future studies in e-commerce and business administration.

Specialized in digital business models, platform economy, and data and IT management. Gained expertise through coursework in business intelligence, smart data, application programming, strategic management, database technologies, IT governance, and e-commerce business modeling.

Focused on the internet economy, process management, and online marketing strategies. Studied a diverse curriculum covering general business administration, technical foundations of e-business, business informatics, web portal design, business process modeling, and database systems.