Dr. Alexander Malchevskiy

• Worked on the improvement of business processes together with executive management. • Reviewed current business operations processes and made recommendations to improve efficiency, enhance customer service, and reduce company costs. • Helped to plan and direct functions of the companies.

• Was part of successful E2E Digital Transformations across 600+ branches through technologies including multi-functional cash-machines & self-service terminals (SSTs), mobile & internet banking, smart-office and paperless technologies. • Was member of Strategic Development Team: Team was responsible for Digital, CRM, expansion, investment, loan and interest reserve policies & strategies.

The primary job responsibilities were to ensure the consumer banking operations are functional and exceeding client's expectations by planning and developing policies surrounding investment, loan and interest reserve policies. Was also responsible for both internal and external communication and marketing of financial products. Other responsibilities included representing the bank in the media, speaking at conferences on behalf of the bank, planning and monitoring budgets and other financial activity.

You learn how to recognise, analyse, respond and strategically plan for such environmental factors as changing laws, accounting, financial, and economic challenges, technological changes, organisational and sociocultural issues and domestic and international trends.

My PhD work was: "Development of methods for supporting managerial decisions in the crisis management". Simply, how mangers should behave and act in crisis.

- Products development; - Product pricing; - Product placement; - Promotional strategies; - Target market selection; - Market research and analysis.