Alexander Meinhardt

Case Study Product Development Comprehensive digital workflow for disruptive products: Trends, Design Thinking / Design Sprints, Digital Branding, Creative Excecution, Tools, Prototyping

"Digital Product Innovation" / Design Fiction Comprehensive digital workflow for sustainable products that benefit society: Trends, Design Thinking & Design Sprints, Digital Branding, Tools, Prototyping, Animation, Showcase

Interactive, Mobile, Web, Digital Strategy & Consulting, Produkt-Neukonzeption, Workshops, Kreativprozesse, Team Lead, Coaching, UX Konzept, UI Design, Prototyping, Art Direction, Präsentationen

"Interaction Design" — Design Thinking, Design Sprints, Service Design, UX/UI workflows for mobile products including tools & prototyping

Betreuung von Studenten des Abschlussemesters

Head of Product Design — Setting up & leading the creative dept. at Swipe Hamburg; Planning supervision (infrastructure, software, resources, workflow); Strategy, UX/UI concept & creative direction for digital products (agile process, mobile focus—native apps, multi-platform services, immersive experiences); Creative consulting strategy, workflow, design thinking, ; Trend briefings; Talks and creative workshops; Selected clients—Red Bull, Audi, BMW, MINI, Harrods London, brand eins;

UX, Design & Art Direction for online / intermedia campaigns — national and international; Co-leading & coaching a team of 7 creatives; Close cooperation with Hi-ReS! London, Hi-ReS! New York, Syzygy Frankfurt, Ars Thanea Warsaw, Landor Associates; Planning supervision in the fields of structure & resources within the art dpt. ; Client consulting concerning coordination & presentation of creative output ; Trend briefings for digital channels (Jägermeister); Selected clients—Jägermeister, Telekom

Senior Art Director and later Associate Creative Director for online and intermedia campaigns Setting up, co-leading & coaching a team of 6 creatives Site management for 1,5 yrs Intensive cooperation with Hi-ReS! London, Syzygy London & Frankfurt Client-facing and often the main client liaison from a creative perspective Workshop organisation (iOS UX, Arduino) Strategy & trend briefings Selected clients—Chanel, Diesel, Dolce&Gabbana, Mercedes-Benz, Jägermeister, Walt Disney